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Social media tips for craft breweries

Social media tips for craft breweries

Standing out from the chaotic competition in the craft beer digital social space can be difficult, as a plethora of competing brands and businesses vie for the attention of customers. But by staying true to your brand and business plan, using the various social media tools available, and having fun, you’ll gain huge and free exposure and you’ll develop a loyal audience. Here are the top tips for using social media as a marketing tool, brought to you by Micet Group.

Heat Exchanger Plate Cleaning Method

Heat Exchanger Plate Cleaning Method

Heat exchangers are used to optimize heat transfer from one gas or liquid to another during processing and cleaning in place (CIP). Fouling or aging can result in degraded heat exchanger performance and additional operating and energy costs to compensate for the difference in target temperature. Therefore, the cleaning and maintenance of the heat exchanger are very important to keep the brewing equipment running efficiently.

Do you need a bright tank for your brewery?

What is a bright tank for?

A bright tank is a tank used to clarify beer and beer carbonation, and is also called a “brite tank”. In most breweries, the fermented beer will leave the fermentor, be filtered, and transferred to the bright tank for further clarification and maturation of the beer. If you want to force carbonation of beer, you can also do it in a bright tank. After carbonation, the beer can be barreled or bottled directly. Because the bright tank is the last stop before packaging, so you need to pay extra attention at this stage.

How to clean a fermentation tank?

How to clean a fermentation tank?

The dirt on the walls of the fermentation tank is a mixture of inorganic and organic matter, which is difficult to clean with a single cleaning agent. If only caustic soda is used for fermenter cleaning, it only serves to remove organics. Only when the cleaning temperature reaches above 80 ℃, can the cleaning effect be better. When cleaning, single nitric acid is used for cleaning, which only has a certain effect on inorganic substances and is almost ineffective on organic substances. So, fermenter cleaning requires an alkaline cleaning solution and an acidic cleaning solution.

Tips for successfully operating a brewery

Tips for successfully operating a brewery

The decision to switch from brewing beer by hobbyists to operating a commercial brewery was very important. The craft beer market is booming, with more people entering the craft beer industry than ever before. According to the Brewers Association’s 2018 industry report, the number of US breweries in 2018 increased by 17% compared to 2017. Compared with 2008, ten years ago, the number of American breweries has increased by 80%, reaching 7,450 breweries.

Consider business issues before opening a brewery

Consider business issues before opening a brewery

With the rise of the craft beer industry, aspiring brewers are preparing to open craft breweries, but opening a craft brewery still needs to face some realities to realize this dream. Brewing craft beer is fun, and opening a craft brewery will be even more fun. In general, a craft brewery is a small business, so you need to consider many business issues before opening a craft brewery.

How to clean stainless steel brewing equipment?

How to clean stainless steel brewing equipment?

Stainless steel is the best material for making brewing equipment. Because stainless steel is corrosion-resistant, easy to weld, reasonably priced, and malleable. Because of its unique properties, stainless steel has become the material of choice for knowledgeable winemakers. Micet Group will trigger from the composition and characteristics of stainless steel to discuss cleaning and disinfection methods. We hope to provide tips for anyone who manufactures and repairs stainless steel equipment.